Monthly Archives: October 2012

Roaring Down the Runway

  BMW teamed up with Bloomingdale’s to sponsor men’s fashions tied to BMW motorcycles. A BMW R1200 appears in some store windows; it’s also on the Bloomie’s website, and in its autumn catalog. Shoppers can win a bike in-store or … Continue reading

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Audi See, Audi Do

Apparently Audi wants to be another BMW, as evidenced by their sportier lineup and their recent purchase of Ducati, Italy’s high-performance motorcycle maker. And they are gearing up to close another glaring gap: production outside Germany. As recently as five … Continue reading

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