Audi See, Audi Do

Apparently Audi wants to be another BMW, as evidenced by their sportier lineup and their recent purchase of Ducati, Italy’s high-performance motorcycle maker. And they are gearing up to close another glaring gap: production outside Germany. As recently as five years ago, Audi made 82% of its cars in Germany – at a time when its Bavarian rival had already greatly diversified its manufacturing abroad. Audi’s most recent push is into Mexico, where it will leverage VW’s supplier network and the North American Free Trade Agreement for sales into the U.S., where it is targeting a whopping 71% increase in sales by 2018.

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