Roaring Down the Runway


BMW teamed up with Bloomingdale’s to sponsor men’s fashions tied to BMW motorcycles. A BMW R1200 appears in some store windows; it’s also on the Bloomie’s website, and in its autumn catalog. Shoppers can win a bike in-store or online. “Partnering with Bloomingdale’s is a natural extension of the BMW brand as both are a natural and cultural icon,” says James Callahan, the marketing communications manager for BMW Motorad USA.

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